Founder's Journal

Thoughts, lessons, failures, and insights from building Investler Solutions. Radical transparency about the startup journey.

Behind the ScenesDecember 24, 2025Written by Ryan Persad

Why I Applied to NAR REACH: My Experience With the National Association of Realtors Startup Accelerator

I just applied to NAR REACH, the National Association of Realtors' premier startup accelerator program backed by Second Century Ventures. With 300+ global REACH companies, $8B+ in aggregated valuations, and $2.9B in capital raised, REACH is the real estate industry's most prestigious accelerator. Here's my experience applying with the Investler Solutions ecosystem—why I chose to apply, what the application process was like, and why I think NAR REACH has the right intentions for scaling real estate technology startups.

#NAR REACH#NAR REACH accelerator#National Association of Realtors#Second Century Ventures#SCV#real estate accelerator#proptech accelerator#startup accelerator#real estate technology#proptech
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Lessons LearnedDecember 23, 2025Written by Ryan Persad

I Hate to Admit It, But Jayson Myers Was Right: Why We Pivoted to Brokurz.com

Jayson Myers, founder of Synergy Billing, once told me that the business you start is rarely the business you end up with. I hate to admit it, but Jayson Myers was right. Here's why we pivoted from running InvestlerRealty.com to building Brokurz.com—a white-label, all-in-one virtual brokerage platform for real estate brokers. Jayson Myers Synergy Billing founder's advice led to our pivot. This is the story of how we realized our real product wasn't the brokerage—it was the operating system powering it. White-label virtual brokerage software for brokers who want to scale without brick-and-mortar overhead.

#pivot#startup pivot#business pivot#jayson myers#jayson myers synergy billing#jayson myers synergy#jayson myers founder#synergy billing founder#jayson myers synergy billing founder#synergy billing
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Lessons LearnedDecember 23, 2025Written by Ryan Persad

Advice Is Worth More Than Money: What I Learned From Jayson Myers Synergy Billing Founder

Sometimes value doesn't come in the form of money or investment. In the short time I've spoken with Jayson Myers, founder of Synergy Billing, I've gained tremendous value from his advice—not from a check. Jayson Myers Synergy Billing founder's wisdom changed our business. Money runs out. Advice compounds. Here's why I would choose good advice over an investment every single time, and what every founder should know about the value of wisdom over capital from successful founders like Jayson Myers.

#advice#investor advice#founder advice#jayson myers#jayson myers synergy billing#jayson myers synergy#jayson myers founder#synergy billing founder#jayson myers synergy billing founder#synergy billing
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Founder's JournalDecember 21, 2025Written by Ryan Persad

The Neurodivergent Founder: How ADHD Became My Superpower in Building Three Companies

I'm a neurodivergent founder with ADHD. What others see as a disability, I see as my superpower. As an ADHD entrepreneur, my hyperfixation on real estate has allowed me to build 5+ successful companies, learn to code without college, and solve problems that keep me up at night. This is how being a neurodivergent founder became my competitive advantage in entrepreneurship. ADHD and entrepreneurship: how hyperfocus, pattern recognition, and systems thinking became my business superpowers.

#neurodivergent founder#ADHD entrepreneur#ADHD founder#neurodivergent entrepreneur#ADHD superpower#ADHD and entrepreneurship#ADHD success story#neurodivergent business#ADHD hyperfocus#ADHD hyperfixation
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Founder's JournalDecember 20, 2025Written by Ryan Persad

Building in Public: Why I Write for Anyone Who Wants to Listen

I don't know exactly who I'm writing for—investors, brokers, myself, or the world. I'm building publicly, taking risks, putting myself out there. I have ADHD, and what others see as a setback, I see as my superpower. My hyperfixation on real estate has turned into three companies. This is my passion: it's not about money, it's about building something that's never been done. Licensed since 18, never thought I'd end up here.

#founder journey#passion#building publicly#radical transparency#real estate passion#non-formal education#self-taught developer#startup founder#entrepreneurship#real estate technology
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Founder's JournalDecember 19, 2025Written by Ryan Persad

Why We've Turned Away Dozens of Agents: The Hidden Cost of Scaling a Real Estate Brokerage

The biggest struggle I face as a growing real estate brokerage: MLS fees and board fees. In Florida, you need to join multiple boards to operate across counties—each costing $2000-$6000. We've turned away significant agent applications because we're not in their network. This is the real barrier to scaling a virtual brokerage.

#real estate brokerage#MLS fees#board fees#Florida real estate#virtual brokerage#real estate growth#brokerage scaling#real estate barriers#proptech#real estate transparency
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Behind the ScenesDecember 2, 2025Written by Ryan Persad

The $100 Bill Pitch: How We Got Jayson Myers' Attention and Asked for $1 Million

The complete story of meeting Jayson Myers (M. Jayson Meyer), CEO of Synergy Billing at Fountainhead headquarters in Volusia County, Florida. The Jayson Myers Synergy Billing story: how Jim Cameron introduced us, the $100 bill pitch strategy, asking Jayson Myers for $1 million investment, and what happened at Synergy Billing's Fountainhead office in Holly Hill.

#investors#funding#jayson myers#jayson myers synergy#jayson myers synergy billing#jayson meyer#m jayson meyer#synergy billing#synergy billing llc#fountainhead
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TransparencyDecember 1, 2025Written by Ryan Persad

Why We Built The Regret List

The complete, unfiltered story of why we publicly share every rejection, every 'no', and every application. Radical transparency isn't just a buzzword, it's our competitive advantage.

#transparency#rejection#startup journey#radical transparency#founder journey#startup transparency#rejection transparency#building regardless
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