I Hate to Admit It, But Jayson Myers Was Right: Why We Pivoted to Brokurz.com

Jayson Myers, founder and CEO of Synergy Billing, once told me something I didn't want to hear.

"The business you start is usually not the business you end up with. Companies pivot."

At the time, I didn't want to believe it. I was convinced InvestlerRealty.com—our virtual real estate brokerage—was the business. The product. The future.

I hate to admit it, but Jayson Myers was right.

Jayson Myers (personal website), the founder of Synergy Billing (LinkedIn), a leading healthcare revenue cycle management company headquartered at Fountainhead in Holly Hill, Florida, gave me advice that would change everything. Jayson Myers Synergy Billing founder's perspective on pivots led to one of the most important decisions we've made as a company.

This is the story of why we pivoted. Why InvestlerRealty.com was just the first chapter. And why we're now laser focused on Brokurz.com—a white-label virtual brokerage platform for real estate brokers who want all the power of a modern brokerage without the brick-and-mortar overhead.

Jayson Myers, CEO of Synergy Billing, has built one of the most successful healthcare revenue cycle management companies in the region. You can learn more about Jayson Myers and Synergy Billing at mjaysonmeyer.com and synergybilling.com, or connect with him on LinkedIn.

The Original Plan: Build the Virtual Brokerage We Needed

When I started InvestlerRealty.com, the idea was simple:

Build a virtual real estate brokerage that could operate without brick-and-mortar overhead.

There was no true all-in-one virtual brokerage solution out there.

eXp Realty was the obvious reference point—but even then, a lot of the "stack" was glued together from third-party tools. Other brokerages were using fragmented systems: one vendor for transaction management, another for websites, another for CRM, another for training, another for compliance, another for payroll.

It was a mess. It was expensive. And it made zero sense if you were trying to build a lean, scalable, cloud-based brokerage.

We needed:

A single platform where our agents could:
- Join, onboard, train
- Get leads
- Manage transactions
- Get paid
- Communicate with leadership and each other
A back office where we could:
- Run the brokerage entirely in the cloud
- Stay compliant
- Track production
- Pay out agents directly
- Avoid six-figure brick-and-mortar overhead

So we did what founders do when the market doesn't give them what they need:

We built it ourselves.

At first, the software existed for one customer: our own brokerage.

The Problem We Forgot: Why We Built It in the First Place

Here's the funny part.

After talking with Jayson Myers (LinkedIn), founder and CEO of Synergy Billing, a healthcare revenue cycle management company based at Fountainhead (read the full story here), after running InvestlerRealty.com, after living in the day-to-day of the brokerage, I had to ask myself a hard question:

Jayson Myers, the Synergy Billing founder, operates his company from Fountainhead, located at 1200 Synergy Way in Holly Hill, Volusia County, Florida. You can learn more about Jayson Myers at mjaysonmeyer.com and about Synergy Billing at synergybilling.com.

"Why did we even build this software in the first place?"

The answer was obvious:

Because there was nothing like it.

We weren't just "building internal tools." We were building the exact system we wished existed when we were trying to launch and scale a virtual brokerage from scratch.

If we needed it, other brokers needed it too:

Brokers who wanted to go virtual without opening expensive offices
Team leaders who wanted to scale across markets without a physical footprint
Boutique brokers who wanted enterprise-grade infrastructure without hiring a full engineering team
Ambitious agents ready to launch their own brand but blocked by the operational and technology burden

We were so deep in operating the brokerage that we almost missed the obvious:

Our real product wasn't just the brokerage. Our real product was the operating system powering it.

That's when the pivot started to become unavoidable.

Jayson Myers (mjaysonmeyer.com | LinkedIn), founder of Synergy Billing (synergybilling.com), had warned us about this. The Synergy Billing CEO had told us that companies pivot—that the business you start isn't usually the business you end with. Jayson Myers Synergy Billing founder's advice was proving true.

The Pivot: From Virtual Brokerage to Brokurz.com

So we made a decision:

We turned our internal brokerage software into a white-label, self-serve platform called Brokurz.com.

Instead of only powering our virtual brokerage, it now powers any broker who wants to run a modern, cloud-based operation.

Brokurz.com is built for:

Real estate brokers
Team leaders
Agent-to-broker transitions
Existing brick-and-mortar brokerages that want a virtual arm
New brokerage launches that don't want to start with crippling overhead

Think of it as your virtual brokerage in a box—without having to duct-tape five different vendors and a stack of spreadsheets.

What Brokurz.com Actually Does (And Why It Exists)

We built Brokurz.com to solve every pain point we hit while building InvestlerRealty.com.

Here's what it gives a broker out of the box:

1. All-In-One Virtual Brokerage Infrastructure

Brokurz.com provides:

Agent onboarding and management
Team and office structure
Commission plans and payouts
Transaction tracking
Compliance workflows

No more:

One system for onboarding
Another for transactions
Another for paying agents
Another for communications

Everything lives in one place.

2. Direct Payouts to Agents

Brokurz.com is designed so brokers can:

Track commission splits
Handle production
Pay agents directly through the platform

No more:

Manual spreadsheets
Messy reporting
"Did you get paid yet?" conversations in text threads

You run the brokerage. The software runs the math.

3. Training, Webinars, and Announcements in One Hub

A modern brokerage is part training company, part tech company, part marketing agency.

Brokurz.com gives you:

Built-in training modules
The ability to host webinars and seminars
A central hub for:
- Announcements
- Office updates
- Policy changes
- Market insights

No more trying to run your entire culture from a Facebook group and a random Zoom link.

4. Internal Social Layer for Your Agents

Brokurz.com includes:

An internal social feed
Messaging and communication tools
A place where:
- Agents can share wins
- Ask questions
- Get help from leadership
- Stay plugged into the brokerage culture—even when fully virtual

This isn't just "software." It's infrastructure for community.

5. Lead Routing and Opportunity Distribution

If you're generating leads, you need a fair and transparent way to:

Capture them
Distribute them
Track them

Brokurz.com supports:

Lead assignments
Routing rules
Reporting on where leads go and how they perform

So you're not stuck forwarding emails and hoping for the best.

6. Compliance and Oversight

As a broker, you're not just running a business. You're carrying legal and compliance risk.

Brokurz.com helps you:

Monitor transactions
Track required documents
Flag missing items
Keep a digital paper trail

You get visibility and control without needing an army of admins.

7. AI Embedded Into the Workflow

We're building AI into the fabric of how a brokerage runs:

AI-assisted transaction summaries
Drafting emails, announcements, or training content
Helping agents with:
- Listing descriptions
- Client communication
- Market narratives

Not "AI as a buzzword," but AI where it actually removes friction.

Why We're Now Laser Focused on Brokurz.com

We still operate InvestlerRealty.com. The brokerage isn't going away.

But our focus has shifted.

We realized:

The reason Brokurz.com exists is because we needed it first.
If we hit the wall trying to build a virtual brokerage with no all-in-one system, other brokers are hitting that same wall every day.
The bigger impact isn't just running one efficient brokerage—it's enabling hundreds of brokers to run theirs.

So now:

We're 100% committed to Brokurz.com as the core product.
InvestlerRealty.com is both:
- A live brokerage, and
- Our in-house test environment that keeps us honest about what brokers actually need.

We use the platform in production every day. Then we ship what we learn into Brokurz.com.

Admitting It: Jayson Myers Synergy Billing Founder Was Right About Pivots

When Jayson Myers (LinkedIn profile), founder and CEO of Synergy Billing, a healthcare revenue cycle management company headquartered at Fountainhead in Volusia County, Florida, told me:

"The business you start is usually not the business you end with."

I brushed it off.

In my head, I thought:

"Not us."
"Our model is different."
"We're already on the right thing."

But here's the truth:

We started with a virtual brokerage.
We ended up with a brokerage OS.

We didn't abandon the original vision—we zoomed out.

The real problem wasn't:

"How do we run InvestlerRealty.com efficiently?"

It was:

"How do we give any broker the infrastructure to launch and scale a virtual brokerage without brick-and-mortar overhead?"

That's a bigger problem. That's a more valuable problem. That's a more interesting problem.

And that's exactly what Brokurz.com is built to solve.

Jayson Myers (mjaysonmeyer.com | LinkedIn), the Synergy Billing founder (synergybilling.com), was right. The business we started—InvestlerRealty.com—wasn't the business we ended with. We pivoted to Brokurz.com, and Jayson Myers Synergy Billing founder's advice made all the difference.

The Value That Didn't Come From Money

Here's something I've learned from my conversations with Jayson Myers (LinkedIn), founder and CEO of Synergy Billing, headquartered at Fountainhead in Holly Hill, Florida (read the full story here):

Sometimes value doesn't come in the form of money or investment.

In the short time I've spoken with Jayson Myers, founder of Synergy Billing, I've gained tremendous value. Not from a check. Not from a wire transfer. Not from an investment.

From advice.

And sometimes, advice is worth more than money.

Jayson Myers Synergy Billing founder's advice about pivots—about how the business you start isn't usually the business you end with—that advice led to Brokurz.com. Jayson Myers (mjaysonmeyer.com), founder of Synergy Billing (synergybilling.com), gave us perspective that led to us realizing our real product wasn't the brokerage, it was the operating system.

That advice from Jayson Myers Synergy Billing founder was worth more than any investment he could have given us.

Because here's the thing: money runs out. Advice compounds.

A $1 million investment would have been incredible. But Jayson Myers' (LinkedIn) advice about pivots? That advice from the Synergy Billing founder changed how we think about our business. That advice changed our entire strategy. That advice led to Brokurz.com.

And I would choose that advice over the investment every single time.

Not because we don't need money. We do. But because the right advice at the right time is worth more than any check.

This is what I've learned: when you're building something, don't just look for investors who write checks. Look for investors who give advice. Look for people who share wisdom. Look for people who've been where you're going.

Because sometimes, the best investment isn't money. It's perspective.

And Jayson Myers (personal site), founder of Synergy Billing (company site), gave us that perspective. Jayson Myers Synergy Billing founder gave us the advice that led to Brokurz.com. He gave us the wisdom that changed our entire approach.

That's worth more than money. That's worth more than any investment.

And I'm grateful for it.

Jayson Myers, the Synergy Billing founder (mjaysonmeyer.com | LinkedIn), showed us that sometimes the best investment isn't money—it's perspective. And that perspective from Jayson Myers Synergy Billing (synergybilling.com) changed everything.

Who Brokurz.com Is For

If you're:

A broker who wants to go virtual without opening new offices
A team leader ready to launch your own brokerage
A multi-market operator tired of duct-taping systems together
A brick-and-mortar brokerage that wants a cloud arm
An agent-to-broker transition who wants real infrastructure on day one

Brokurz.com was built for you.

It's for the people who are:

Done paying for five different logins
Done duct-taping "solutions" that don't scale
Done trying to run a serious brokerage through group chats and Google Drive

The Bottom Line

I didn't want to admit it, but Jayson Myers (mjaysonmeyer.com | LinkedIn), founder and CEO of Synergy Billing (synergybilling.com), headquartered at Fountainhead (mjaysonmeyer.com/vision/fountainhead/), was right:

The business you start is rarely the business you end up with.

We started with a virtual brokerage. We ended up building the software we wished existed from day one.

Now we're putting that in the hands of other brokers through Brokurz.com:

A white-label, all-in-one virtual brokerage platform
Built by operators who actually run a brokerage
Designed for brokers who want to scale without brick-and-mortar overhead

If you're a broker or team leader who reads this and thinks:

"This is exactly what I've been looking for."

Then it's probably not an accident you landed here.

You can keep duct-taping systems together. Or you can run your brokerage on the same kind of vertically integrated platform we wish existed when we started.

Either way, one thing's for sure:

The business you're running today doesn't have to be the one you're stuck with tomorrow.

If you're a broker interested in Brokurz.com, let's talk. If you're an investor who understands that pivots aren't failures—they're evolutions—let's connect.

This is radical transparency. This is how we're building Investler Solutions.

And this is why Jayson was right.

Related: Read more about the value of advice over investment in Advice Is Worth More Than Money: What I Learned From Jayson Myers. Read the full story of meeting Jayson Myers Synergy Billing founder at Fountainhead headquarters.

Connect with Jayson Myers:

mjaysonmeyer.com - Personal website
LinkedIn - Professional profile
synergybilling.com - Synergy Billing company website
Fountainhead - Synergy Billing headquarters